WHO ARE WE ?
Since 1968, Naturiste has been supporting you in your search for well-being. With their 48 stores in Quebec, Naturiste advisers are trained to help you select the natural products you need to fully enjoy life. We are a company entirely dedicated to natural wellness products, and each of our actions has a social impact towards your well-being.
Live well, be better!
Right from the start, here's a man with a mission
Jean-Marc Brunet is a boxer and a blood clot in his brain forces him to temporarily withdraw from competition. He then discovers a book that will soon change his life "Never be sick again: the secret of longevity", by Robert G. Jackson. This book exposes the virtues of healthy eating habits and a way of life that lead to a radical improvement in a person's quality of life. Absolutely fascinated by his reading, Jean-Marc Brunet will henceforth put all his energies into transmitting his fascinating discovery to Quebecers.
The journalist businessman
While pursuing studies in naturopathy, Jean-Marc Brunet was hired by the French-speaking radio station CKLM. He was asked to host a show on alternative medicine and the station was quickly inundated with calls from listeners who wanted to learn more about the discipline. Driven by the sacred fire, the young naturopath soon opened his first clinic in his apartment in Outremont and took care of a long list of patients who never stopped growing.
THE FIRST STORE: A LABORATORY DEDICATED TO A BETTER LIFESTYLE: Frustrated by the lack of quality products for his patients, Jean-Marc Brunet decides to open his first store on rue St-Denis, under the name of Le Naturiste Jean-Marc Brunet. This store is incredibly ahead of its time offering the services of a naturopath, organic food and dietary supplements some of which come from Europe. Unheard of for the time! Customers benefit from full services and, in addition, sign up for cooking classes that he gives in his garage, which he recently converted into a "classroom"!
LEARNING FROM THE MASTER: CLIENTS BECOME RETAILERS: It wasn't long before a wealthy client from Shawinigan whose chronic arthritis was deemed incurable by traditional medicine was successfully treated. This woman then becomes the first holder of a Le Naturiste franchise. And the good news is spreading: we are witnessing the birth of eight other shops, managed by eight other patients subjugated by the results of the medicine of naturist Jean-Marc Brunet. Mr. Brunet has a busy schedule: he takes care of his patients and his shop during the day, and in the evening, devotes his time to his franchisees and writes to his growing number of followers on various subjects.
Jean-Marc Brunet meets one of the most influential people in his life, Mr. Pierre Péladeau. A brilliant entrepreneur, Mr. Péladeau detects in this young naturopath the ambition to become a major player in the field of natural health in Quebec. He encourages him to make full use of his business qualities and to spread his influence as far as he wishes. At the rate of almost one new store per month, stores abound and the chain is experiencing fantastic development.
Jean-Marc Brunet inherits a column in Le Journal de Montréal, gives sold-out lectures and his book "My Guide to Natural Health" sells more than 300,000 copies.
The chain opened its 68th store, Le Naturiste then became the largest retailer of natural health products in Canada.
The natural health products sector is experiencing difficulties. Large retailers share the same desire to promote health through natural products and move to Canada. Several Le Naturiste stores have to close their doors unable to maintain the quality of their products while trying to model themselves on the new prices of the competition. Jean-Marc Brunet decided that it was time to "put his hand" to a buyer who could fight on equal terms with fierce competition while pursuing the company's legacy.
The Naturist is sold. New York-based natural health products giant N.B.T.Y. becomes the new owner.
TWO QUEBEC ENTREPRENEURS TAKE POSSESSION OF THE "GARDEN"
Seven years later, on September 1, 2012, we, Mélanie Kau and Stephen Rosenhek, two visionary Quebec entrepreneurs, take over the chain of retailer Le Naturiste from the hands of the giant N.B.T.Y. Our first step, as new owners, is to give all our employees a little message... in a bottle of pills! It reads: The Naturist is a beautiful garden overgrown with weeds. We ask you, the employees, suppliers and especially our customers to join us and cultivate it with love to make it bloom and grow again.
As owners of Naturiste, we are fascinated by Naturiste's role in the field of natural health products in Quebec. We are committed and ready, as are our employees, to continue this legacy of improving the health of Quebecers. There is no more exciting mission than influencing people's way of life by helping them reach their full potential. This is a noble project that we will never tire of.
NEW CONCEPT OF NATURIST SHOP, ADAPTED TO THE BRAND'S NEW IMAGE
A warm, pleasant and humane place to discover. On site, you can taste all kinds of natural health products, learn, chat, share... Finally a place designed for the well-being of everyone.