WHO ARE WE ?
Since 1968, Naturiste has been supporting you in your search for well-being. With their 48 stores in Quebec, Naturiste advisers are trained to help you select the natural products you need to fully enjoy life. We are a company entirely dedicated to natural wellness products, and each of our actions has a social impact towards your well-being.
Live well, be better!
FROM THE START, HERE IS A MAN WITH A MISSION
Jean-Marc Brunet is a boxer and a blood clot in his brain forces him to temporarily withdraw from competition. He then discovers a book that will soon change his life "Never be sick again: the secret of longevity", by Robert G. Jackson. This book exposes the virtues of healthy eating habits and a way of life that lead to a radical improvement in a person's quality of life. Absolutely fascinated by his reading, Jean-Marc Brunet will henceforth put all his energies into transmitting his fascinating discovery to Quebecers.
THE JOURNALIST BUSINESSMAN
While pursuing studies in naturopathy, Jean-Marc Brunet was hired by the French-speaking radio station CKLM. He was asked to host a show on alternative medicine and the station was quickly inundated with calls from listeners who wanted to learn more about the discipline.
Driven by the sacred fire, the young naturopath soon opened his first clinic in his apartment in Outremont and took care of a long list of patients who never stopped growing.
Our history
1968
THE FIRST STORE: A LABORATORY DEDICATED TO A BETTER LIFESTYLE:
Frustrated by the lack of quality products for his patients, Jean-Marc Brunet decides to open his first store on rue St-Denis, under the name Le Naturiste Jean-Marc Brunet. This store is incredibly ahead of its time offering the services of a naturopath, organic food and dietary supplements some of which come from Europe. Unheard of for the time! Customers benefit from full services and, in addition, sign up for cooking classes that he gives in his garage, which he recently converted into a "classroom"!
EXAMPLE OF THE MASTER: CUSTOMERS BECOME RETAILERS:
It wasn't long before a well-off client from Shawinigan whose chronic arthritis was deemed incurable by traditional medicine was successfully treated. This woman then becomes the first holder of a Le Naturiste franchise. And the good news is spreading: we are witnessing the birth of eight other shops, managed by eight other patients subjugated by the results of the medicine of naturist Jean-Marc Brunet. Mr. Brunet has a busy schedule: he takes care of his patients and his shop during the day, and in the evening, devotes his time to his franchisees and writes to his growing number of followers on various subjects.
1977
Jean-Marc Brunet meets one of the most influential people in his life, Mr. Pierre Péladeau. A brilliant entrepreneur, Mr. Péladeau detects in this young naturopath the ambition to become a major player in the field of natural health in Quebec. He encourages him to make full use of his business qualities and to spread his influence as far as he wishes. At the rate of almost one new store per month, stores abound and the chain is experiencing fantastic development.
1984
Jean-Marc Brunet inherits a column in Le Journal de Montréal, gives sold-out lectures and his book "My Guide to Natural Health" sells more than 300,000 copies.
1988
The chain opened its 68th store, Le Naturiste then became the largest retailer of natural health products in Canada.
2000
The natural health products industry is struggling. Large retailers share the same desire to promote health through natural products and are establishing themselves in Canada. Several Le Naturiste stores have to close their doors because they cannot maintain the quality of their products while trying to model themselves on the new prices of the competition. Jean-Marc Brunet then decides that it is time to "hand over" to a buyer who can compete on a level playing field with fierce competition while continuing the legacy of the company.